Sequential Art, Seventh Art & Other Arts: The Art of Shooting A Memorable Commercial

Monday, March 19, 2007

The Art of Shooting A Memorable Commercial



The Surefire Recipe Is:
a) Pick a mundane subject matter - that everybody connects with
b) Throw in as many wild-unexpected elements as possible
(in the allotted time, that is...!)
c) Cap off with a surprise ending that quickly reasserts the imperative 
"everything is cool/everything is fine, folks 
- it is safe to consume" atmosphere...

And you have got it made!

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