The Art Of Selling Your Story...

To be entertaining, engaging and, most of all, convincing - such is the art, the true art of selling your story to an audience!

Be it through film, music, on stage or in written form - you have to know how to get it through in the most effective manner, one that ensures that it has both made an impact upon the audience's collective psyche *and* registered on the "MUST-BUY-THIS" part of their brains!

The classic example of this remains professional wrestling, always:




In this type of product, they call it "cutting a promo" - and here is a true cut right now:





Note the interesting t-shirt that one Kevin Nash is wearing: WRITE*
"Sing. Imagine. Tell... Your Story!"


Entertainment is all about story-telling.

Now, with the examples showcased here, we have sports entertainment - a special brand of story-telling and tale weaving.

For, here, we have got penmanship always attempting to blur the lines between "kayfabe" and "shoot" - storyline and reality.

In a business that is so confused itself, since it is make-believe but involves very real dangers for thy physical well-being, its performers oftentimes unvoluntarily blur those lines without even trying to; case in point, the following:

And so, the story was sold - and we all believe that which has been said because our perception of it has been led to buy into it.

We bought into this "honor" of being inducted into a bogus hall of fame (any hall of fame can be deemed bogus for it all is but vanity, mind you - but that is another story) and we believe every word to be sincere for it is an inductee such as Ric Flair.


They have many words for that, really; fine performance, convincing portrayal, effective delivery of lines...

Suspension of disbelief is another.

And it sells.
Apparently...